UM

Browse/Search Results:  1-1 of 1 Help

Filters            
Selected(0)Clear Items/Page:    Sort:
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2019/08/02
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention