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An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context Conference paper
Proceedings of the Australian and New Zealand Marketing Academy Conference, Perth, West Australia, 28-30 November, 2011
Authors:  Ren Ye;  Desmond Lam;  Alvin Lee
Favorite | View/Download：4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/25
Word-of-mouth  Service Quality  Servqual  China  
The Gambling Habit Conference paper
Proceedings of the Summer Marketing Educators 2010 conference: The role of marketing in creating customer value and enhancing societal welfare, Boston, Mass, August 13-16, 2010
Authors:  Desmond Lam;  Richard Mizerski;  Alvin Lee
Favorite | View/Download：7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/30
Gambling  Habit  
How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents? Conference paper
Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, Fremantle, W.A., 5-7 Dec, 2005
Authors:  Alvin Y.C. Lee;  Desmond C.S. Lam
Favorite | View/Download：10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/25
Adolescent  Smoking  Tobacco Industry Promotion  Validation  
The Influence Of Cultural Values On Brand Loyalty Conference paper
Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, Fremantle, W.A., 5-7 Dec, 2005
Authors:  Desmond C.S. Lam;  Alvin Y.C. Lee
Favorite | View/Download：5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/25
Decision Making Process  Customer Satisfaction/loyalty  Attitudes  
Investigating the construct of adolescent receptivity to tobacco advertising and promotion Conference paper
Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference, Hong Kong, China, 1-4 June, 2005
Authors:  Lee, Alvin Y. C.;  Mizerski, Richard;  Mizerski, Katherine;  Lam, Desmond
Favorite | View/Download：7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/30