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Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
作者:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
收藏  |  浏览/下载:8/0  |  提交时间:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
作者:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
收藏  |  浏览/下载:4/0  |  提交时间:2019/09/27