UM

浏览/检索结果: 共3条,第1-3条 帮助

限定条件        
已选(0)清除 条数/页:   排序方式:
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
作者:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
收藏  |  浏览/下载:5/0  |  提交时间:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
作者:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
收藏  |  浏览/下载:8/0  |  提交时间:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017,Volume: 36,Page: 148-155
作者:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
收藏  |  浏览/下载:13/0  |  提交时间:2018/10/30
Information order effect  Assimilation effect  Contrast effect  Utilitarian product  Product evaluation