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Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
作者:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
收藏  |  浏览/下载:4/0  |  提交时间:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
作者:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
收藏  |  浏览/下载:8/0  |  提交时间:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017,Volume: 36,Page: 148-155
作者:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
收藏  |  浏览/下载:12/0  |  提交时间:2018/10/30
Information order effect  Assimilation effect  Contrast effect  Utilitarian product  Product evaluation  
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction Journal article
European Journal of Marketing, 2016,Volume: 50,Issue: 3/4,Page: 464-487
作者:  Matthew Tingchi Liu;  Li Yan;  Ian Phau;  Andrea Perez;  Min Teah
收藏  |  浏览/下载:4/0  |  提交时间:2019/11/01
China  Customer Orientation  Services Marketing  Consumer Satisfaction