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Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
作者:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
收藏  |  浏览/下载:5/0  |  提交时间:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel