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Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
JOURNAL OF TRAVEL RESEARCH, 2017,Volume: 56,Issue: 2,Page: 143-157
作者:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
收藏  |  浏览/下载:2/0  |  提交时间:2019/10/21
Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study  
Non-response bias in tourism advertising studies: Further analyses Journal article
TOURISM ANALYSIS, 2016,Volume: 21,Issue: 2-3,Page: 293-298
作者:  Choe, Yeongbae;  Fesenmaier, Daniel R.
收藏  |  浏览/下载:3/0  |  提交时间:2019/10/21
Destination Advertising  Nonresponse Bias  Conversion Study  
Use of Social Media across the Trip Experience: An Application of Latent Transition Analysis Journal article
Journal of Travel & Tourism Marketing, 2016,Volume: 34,Issue: 4,Page: 431-443
作者:  Choe, Yeongbae;  Kim, Jeongmi (Jamie);  Fesenmaier, Daniel R.
收藏  |  浏览/下载:0/0  |  提交时间:2019/10/17
Travelers  Media Repertoire  Transition  Trip Experience  Social Media  
Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors Journal article
JOURNAL OF TRAVEL & TOURISM MARKETING, 2014,Volume: 31,Issue: 7,Page: 899-914
作者:  Choe, Yeongbae;  Lee, Sang-Min;  Kim, Dae-Kwan
收藏  |  浏览/下载:1/0  |  提交时间:2019/10/21
Mindfulness  Experience  Segmentation  Service Quality  Exhibition Attendees