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Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
作者:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
收藏  |  浏览/下载:9/0  |  提交时间:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017,Volume: 36,Page: 148-155
作者:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
收藏  |  浏览/下载:15/0  |  提交时间:2018/10/30
Information order effect  Assimilation effect  Contrast effect  Utilitarian product  Product evaluation