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"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017,Volume: 36,Page: 148-155
Authors:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
Favorite  |  View/Download:15/0  |  Submit date:2018/10/30
Information order effect  Assimilation effect  Contrast effect  Utilitarian product  Product evaluation