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Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2019,Volume: 31,Issue: 1,Page: 223-245
Authors:  Luis Pinto;  Erdener Kaynak;  Clement S.F. Chow;  Lida L. Zhang
Favorite | View/Download:11/0 | TC[WOS]:4 TC[Scopus]:5 | Submit date:2019/09/17
Smartphone  Chinese Context  Best-worst Scaling Method  Buying Decision Process  Product Attributes  Ranking Of Importance