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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 23-39
Authors:  Clement S.F. Chow;  Erdener Kaynak;  Winnie Mak
Favorite | View/Download:10/0 | TC[WOS]:1 TC[Scopus]:0 | Submit date:2019/09/17
Brand familiarity  Smoking Intent  Plain Packaging  Brand Likability  Cigarette Labeling  Lab Experiment  
Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 4,Page: 631-654
Authors:  Kaynak,Erdener;  Kara,Ali;  Chow,Clement S.F.;  Riza Apil,Ali
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Advertising  Consumer behaviour  Cultural values  Customer orientation  International advertising