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Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market Journal article
Journal of Marketing Channels, 2015,Volume: 22,Issue: 1,Page: 27-41
Authors:  Kaynak,Erdener;  Chow,Clement S.F.;  Xie,Jason Z.
Favorite  |  View/Download:5/0  |  Submit date:2019/08/01
Carrefour  China  Coca-cola  Cultural Dimensions  Guanxi  Retailing  Slotting Allowances