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Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite  |  View/Download:2/0  |  Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite  |  View/Download:1/0  |  Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry