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Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
JOURNAL OF TRAVEL RESEARCH, 2017,Volume: 56,Issue: 2,Page: 143-157
Authors:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
Favorite  |  View/Download:0/0  |  Submit date:2019/10/21
Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study  
One-day-ahead daily power forecasting of photovoltaic systems based on partial functional linear regression models Journal article
Renewable Energy, 2016,Volume: 96,Page: 469-478
Authors:  Wang,Guochang;  Su,Yan;  Shu,Lianjie
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Efficiency  Partial Functional Linear Regression  Photovoltaic System  Solar Irradiance  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/02
Consumer goods  Distribution systems  Marketing strategy  Multinational companies  Package size  Philippines  Sachet marketing  
Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference Journal article
European Journal of Marketing, 2011,Volume: 45,Issue: 7,Page: 1214
Authors:  Liu M.T.;  Brock J.L.
Favorite  |  View/Download:1/0  |  Submit date:2018/10/30
China  Consumers  Gender  
A theory of reasoned action model of accounting students' career choice in public accounting practices in the post-Enron Journal article
Journal of Applied Accounting Research, 2010,Volume: 11,Issue: 1,Page: 58-73
Authors:  Law,Philip K.
Favorite  |  View/Download:4/0  |  Submit date:2019/08/02
Careers  Hong Kong  Public Sector Accounting  Students