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Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Proceedings of 2016 INFORMS Marketing Science Conference, Shanghai, China, June 16-18, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph Sy-Changco;  Junsong Chen
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
The Phenomenon of Sachet Marketing: Lessons to Be Learned from the Philippines Conference paper
2007 American Marketing Association Educators' Proceedings, Washington, DC, USA, August 3-6, 2007
Authors:  Rodolfo P. Ang;  Joseph A. Sy-Changco
Favorite | View/Download:22/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29