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Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Proceedings of 2016 INFORMS Marketing Science Conference, Shanghai, China, June 16-18, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph Sy-Changco;  Junsong Chen
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
The Phenomenon of Sachet Marketing: Lessons to Be Learned from the Philippines Conference paper
2007 American Marketing Association Educators' Proceedings, Washington, DC, USA, August 3-6, 2007
Authors:  Rodolfo P. Ang;  Joseph A. Sy-Changco
Favorite | View/Download:22/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29