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The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart-disease prevention pills Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 3,Page: 372-396
Authors:  Pornpitakpan,Chanthika;  Green,Robert T.
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Advertisements  Consumer behaviour  Diseases  Singapore  Thailand  United States of America  
Cross-cultural generalization of the effect of option choice framing on product option choices Journal article
Asia Pacific Journal of Marketing and Logistics, 2009,Volume: 21,Issue: 3,Page: 342-354
Authors:  Pornpitakpan,Chanthika
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Consumer behaviour  Cross-cultural studies  Decision making  Singapore  Thailand