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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:53/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite | View/Download:248/13 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
Art festival attendance: Who attends and why with implications on developing future festival attractiveness Journal article
Journal of Convention and Event Tourism, 2018,Volume: 19,Issue: 3,Page: 268-285
Authors:  McCartney,Glenn;  Ip Si Kei,Dorothy
Favorite | View/Download:7/0 | TC[WOS]:5 TC[Scopus]:0 | Submit date:2019/08/01
Community Outreach  Festival Event  Marketing Segmentation  Participant Motives  Repeat Visitation  
An Examination of Sina Weibo Travel Blogs’Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China tourism research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite | View/Download:6/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/09/12
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
An Examination of Sina Weibo Travel Blogs' Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China Tourism Research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite | View/Download:5/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2020/07/14
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 Proceedings, University of Canterbury Christchurch, New Zealand, Dec 5-7, 2016
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite | View/Download:16/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
Interactive Effects of Service Attributes on Customer Satisfaction Conference paper
Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Authors:  Yan Li (Eliane);  Matthew Tingchi Liu;  James L. Brock
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
The Impact of Internal Marketing on Organizational Commitment: The Mediating Roles of Customer Orientation and Internal Communication Journal article
Euro Asia Journal of Management, 2015,Volume: 25,Issue: 1/2,Page: 3-13
Authors:  MAC, LANCY;  SHIRLEY, HO KIT IENG
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10