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Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 Proceedings, University of Canterbury Christchurch, New Zealand, Dec 5-7, 2016
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite | View/Download:16/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework Conference paper
Proceedings of 9th International Joint World Cultural Tourism Conference, Seoul, Korea, Nov 14-16, 2008
Authors:  Joseph A. Sy-Changco;  Ramendra Singh
Favorite | View/Download:15/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Mainland Chinese Tourists’ Consumption Behavior  Foreign Market Entry  Cultural Risks In emergIng Markets  MarketIng In emergIng Markets  Theme Parks  Integration-responsiveness Framework  
The Phenomenon of Sachet Marketing: Lessons to Be Learned from the Philippines Conference paper
2007 American Marketing Association Educators' Proceedings, Washington, DC, USA, August 3-6, 2007
Authors:  Rodolfo P. Ang;  Joseph A. Sy-Changco
Favorite | View/Download:26/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Lord Stow's Bakery Book chapter
出自: Services Marketing in Asia: Managing People, Technology and Strategy:Prentice Hall, 2002, 页码: 608-617
Authors:  Joseph A. Sy-Changco;  Hean Tat Keh
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/02