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CHINESE GAMBLERS' PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS Journal article
Journal of Gambling Business and Economics, 2015,Volume: 9,Issue: 1,Page: 58 – 76
Authors:  Kin Meng Sam;  Chris R Chatwin
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05
Measuring the Relative Weights of E-Marketing Tools for Online Businesses Journal article
International Journal of E-Entrepreneurship and Innovation, 2013,Volume: 3,Issue: 3,Page: 13-26
Authors:  Sam Kin Meng;  Chris Chatwin
Favorite | View/Download:11/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05
Relative Weight  E-marketing Mix Element  E-marketing Mix Model  E-marketing Tools  Factor Analysis  
An Integrated Approach for Measuring the Relative Importance of E-marketing Tools for Online Businesses Journal article
International Journal of E-Business Development, 2013,Volume: 3,Issue: 3,Page: 137 – 146
Authors:  Chris R Chatwin;  Kin Meng Sam
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05
Measuring E-Marketing Mix Elements Based on Associated E-Marketing Tools in E-Commerce Conference paper
Proceeding of the Tenth International Conference on Electronic Business, Shanghai, China, December 1-4, 2010
Authors:  Kin Meng Sam;  Chris R Chatwin
Favorite | View/Download:11/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05