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Art festival attendance: Who attends and why with implications on developing future festival attractiveness Journal article
Journal of Convention and Event Tourism, 2018,Volume: 19,Issue: 3,Page: 268-285
Authors:  McCartney,Glenn;  Ip Si Kei,Dorothy
Favorite | View/Download:7/0 | TC[WOS]:5 TC[Scopus]:0 | Submit date:2019/08/01
Community Outreach  Festival Event  Marketing Segmentation  Participant Motives  Repeat Visitation  
An Examination of Sina Weibo Travel Blogs’Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China tourism research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite | View/Download:6/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/09/12
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
An Examination of Sina Weibo Travel Blogs' Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China Tourism Research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite | View/Download:5/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2020/07/14
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | View/Download:6/0 | TC[WOS]:9 TC[Scopus]:0 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao Journal article
Journal of Vacation Marketing, 2009,Volume: 15,Issue: 2,Page: 179-193
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/18
Destination Brand Image  Attraction Attributes  
A Strategic Use of the Communication Mix in the Destination Image Formation Process Journal article
Journal of Travel Research, 2008,Volume: 47,Issue: 2,Page: 183-196
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite | View/Download:7/0 | TC[WOS]:61 TC[Scopus]:0 | Submit date:2019/09/12
Tourism  Marketing  Communication Effectiveness Grid  Destination Image  
A Strategic Use of the Communication Mix in the Destination Image-Formation Process Journal article
JOURNAL OF TRAVEL RESEARCH, 2008,Volume: 47,Issue: 2,Page: 183-196
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite | View/Download:2/0 | TC[WOS]:61 TC[Scopus]:0 | Submit date:2020/07/14
Tourism  Communication Effectiveness Grid  Destination Image  Marketing