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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:53/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Internationalization of Traditional/Complementary Medicine products: market entry as medicine Journal article
CHINESE MEDICINE, 2018,Volume: 13
Authors:  Li, Jiatong;  Zhu, Jianfan;  Hu, Hao;  Harnett, Joanna E.;  Lei, Chi Ieong;  Chau, Ka Yin;  Chan, Ging;  Ung, Carolina Oi Lam
View | Adobe PDF | Favorite | View/Download:499/10 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2018/10/30
Traditional Chinese Medicines  Chinese Patent Medicines  Proprietary Chinese Medicines  Traditional And Complementary Medicine  Registration  Internationalization  Quality  Safety  Efficacy  
Facile preparation of stable PEG-functionalized quantum dots with glycine-enhanced photoluminescence and their application for screening of aflatoxin B-1 in herbs Journal article
SENSORS AND ACTUATORS B-CHEMICAL, 2018,Volume: 261,Page: 188-195
Authors:  Zhang, Lei;  Dou, Xiaowen;  Zhang, Cheng;  Ying, Guangyao;  Liu, Congmin;  Luo, Jiaoyang;  Li, Qian;  Li, Peng;  Wang, Yitao;  Yang, Meihua
View | Adobe PDF | Favorite | View/Download:523/34 | TC[WOS]:7 TC[Scopus]:0 | Submit date:2018/10/30
Quantum Dots  Mpeg-hs  Fluorescence Enhancement  Aflatoxin  Medicinal Herb  Flisa  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Marketing Strategy: The Chinese Pharmaceutical Market: Dynamics and a Proposed Investment Strategy Journal article
Journal of Medical Marketing, 2007,Volume: 7,Issue: 1,Page: 18-24
Authors:  YJ Hu;  COL Ung;  Y Bian;  YT Wang
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/11/29
China  Fragmentation  Investment  Market Distribution Pattern  Pharmaceutical Industry