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Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite | View/Download:248/13 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
A dynamic discount pricing strategy for viral marketing Journal article
PLOS ONE, 2018,Volume: 13,Issue: 12
Authors:  Zhong, Xiang;  Zhao, Juan;  Yang, Lu-Xing;  Yang, Xiaofan;  Wu, Yingbo;  Tang, Yuan Yan
Favorite | View/Download:14/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2019/01/17
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | View/Download:14/0 | TC[WOS]:1 TC[Scopus]:0 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Art festival attendance: Who attends and why with implications on developing future festival attractiveness Journal article
Journal of Convention and Event Tourism, 2018,Volume: 19,Issue: 3,Page: 268-285
Authors:  McCartney,Glenn;  Ip Si Kei,Dorothy
Favorite | View/Download:7/0 | TC[WOS]:5 TC[Scopus]:0 | Submit date:2019/08/01
Community Outreach  Festival Event  Marketing Segmentation  Participant Motives  Repeat Visitation  
An Examination of Sina Weibo Travel Blogs’Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China tourism research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite | View/Download:6/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/09/12
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
An Examination of Sina Weibo Travel Blogs' Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China Tourism Research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite | View/Download:5/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2020/07/14
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
A national survey of clinical pharmacy services in county hospitals in China Journal article
PLOS ONE, 2017,Volume: 12,Issue: 11
Authors:  Yao, Dongning;  Xi, Xiaoyu;  Huang, Yuankai;  Hu, Hao;  Hu, Yuanjia;  Wang, Yitao;  Yao, Wenbing
View | Adobe PDF | Favorite | View/Download:515/13 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2018/10/30
A Text Mining-Based Review of Cause-Related Marketing Literature Journal article
Journal of Business Ethics, 2016,Volume: 139,Issue: 1,Page: 111
Authors:  Guerreiro J.;  Rita P.;  Trigueiros D.
Favorite | View/Download:4/0 | TC[WOS]:34 TC[Scopus]:0 | Submit date:2018/10/30
Cause-related marketing  Text mining  Topic models  
Managing the challenges of pharmaceutical patent expiry: a case study of Lipitor Journal article
Journal of Science and Technology Policy Management, 2016,Volume: 7,Issue: 3,Page: 258-272
Authors:  Chao C.K.;  Hu H.;  Zhang L.;  Wu J.
Favorite | View/Download:16/0 | TC[WOS]:1 TC[Scopus]:0 | Submit date:2018/12/28
Health Care Cost  Lipitor  Patent Expiry  Pharmaceutical Industry  
A decision-making framework for precision marketing Journal article
Expert Systems with Applications, 2015,Volume: 42,Issue: 7,Page: 3357-3367
Authors:  ZhenYou;  Yain-Whar Si;  Defu Zhang;  XiangXiang Zeng;  Stephen C.H. Leung;  Tao Li
Favorite | View/Download:19/0 | TC[WOS]:19 TC[Scopus]:0 | Submit date:2019/02/14
Data Mining  Decision Tree  Decision-making  Forecasting  Precision Marketing