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DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 Proceedings, University of Canterbury Christchurch, New Zealand, Dec 5-7, 2016
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite | View/Download:16/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
Interactive Effects of Service Attributes on Customer Satisfaction Conference paper
Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Authors:  Yan Li (Eliane);  Matthew Tingchi Liu;  James L. Brock
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Measuring E-Marketing Mix Elements Based on Associated E-Marketing Tools in E-Commerce Conference paper
Proceeding of the Tenth International Conference on Electronic Business, Shanghai, China, December 1-4, 2010
Authors:  Kin Meng Sam;  Chris R Chatwin
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05
Web Gambling with the 4Cs Marketing framework: Macau's Perspective Conference paper
2009 International Conference on Networking and Digital Society, Guiyang, Guizhou, China, 30-31 May 2009
Authors:  Zhenghao Zhu;  Matthew Tingchi Liu;  Huiqin Huang;  Han Zhang
Favorite | View/Download:2/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
Web Gambling  Marketing  4ps  4cs  Macau  
Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework Conference paper
Proceedings of 9th International Joint World Cultural Tourism Conference, Seoul, Korea, Nov 14-16, 2008
Authors:  Joseph A. Sy-Changco;  Ramendra Singh
Favorite | View/Download:16/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Mainland Chinese Tourists’ Consumption Behavior  Foreign Market Entry  Cultural Risks In emergIng Markets  MarketIng In emergIng Markets  Theme Parks  Integration-responsiveness Framework  
Antecedents and Consequences of New Venture Growth Strategy: An Empirical Study in China Conference paper
Proceedings of the 50th Annul Meeting of the Academy of International Business "Knowledge Development and Exchange in International Business Networks", Milan, Italy, June 30-July 3,20008
Authors:  Huan Zou;  Xiaoyun Chen
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/07
The Phenomenon of Sachet Marketing: Lessons to Be Learned from the Philippines Conference paper
2007 American Marketing Association Educators' Proceedings, Washington, DC, USA, August 3-6, 2007
Authors:  Rodolfo P. Ang;  Joseph A. Sy-Changco
Favorite | View/Download:26/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Sale before completion of development: Pricing and strategy Conference paper
REAL ESTATE ECONOMICS, Isl Skye, SCOTLAND, AUG, 2003
Authors:  Lai, R.N.;  Wang, K.;  Zhou, Y.
Favorite | View/Download:82/0 | TC[WOS]:44 TC[Scopus]:0 | Submit date:2020/07/10
Compound Options  Redevelopment  Risk  Land Prices  Real Assets  Valuation