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Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 Proceedings, University of Canterbury Christchurch, New Zealand, Dec 5-7, 2016
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite | View/Download:16/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
A Text Mining-Based Review of Cause-Related Marketing Literature Journal article
Journal of Business Ethics, 2016,Volume: 139,Issue: 1,Page: 111
Authors:  Guerreiro J.;  Rita P.;  Trigueiros D.
Favorite | View/Download:4/0 | TC[WOS]:34 TC[Scopus]:0 | Submit date:2018/10/30
Cause-related marketing  Text mining  Topic models  
Interactive Effects of Service Attributes on Customer Satisfaction Conference paper
Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Authors:  Yan Li (Eliane);  Matthew Tingchi Liu;  James L. Brock
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14
Managing the challenges of pharmaceutical patent expiry: a case study of Lipitor Journal article
Journal of Science and Technology Policy Management, 2016,Volume: 7,Issue: 3,Page: 258-272
Authors:  Chao C.K.;  Hu H.;  Zhang L.;  Wu J.
Favorite | View/Download:16/0 | TC[WOS]:1 TC[Scopus]:0 | Submit date:2018/12/28
Health Care Cost  Lipitor  Patent Expiry  Pharmaceutical Industry