UM

Browse/Search Results:  1-5 of 5 Help

Filters    
Selected(0)Clear Items/Page:    Sort:
A decision-making framework for precision marketing Journal article
Expert Systems with Applications, 2015,Volume: 42,Issue: 7,Page: 3357-3367
Authors:  ZhenYou;  Yain-Whar Si;  Defu Zhang;  XiangXiang Zeng;  Stephen C.H. Leung;  Tao Li
Favorite | View/Download:20/0 | TC[WOS]:19 TC[Scopus]:0 | Submit date:2019/02/14
Data Mining  Decision Tree  Decision-making  Forecasting  Precision Marketing  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
A Study on Job Cognition of Internet Pushing Hands Journal article
International Journal of Interactive Communication Systems and Technologies (IJICST), 2015,Volume: 4,Issue: 2,Page: 14-32
Authors:  Mei Wu;  Zhiqun Chen
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/16
The Impact of Internal Marketing on Organizational Commitment: The Mediating Roles of Customer Orientation and Internal Communication Journal article
Euro Asia Journal of Management, 2015,Volume: 25,Issue: 1/2,Page: 3-13
Authors:  MAC, LANCY;  SHIRLEY, HO KIT IENG
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10
CHINESE GAMBLERS' PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS Journal article
Journal of Gambling Business and Economics, 2015,Volume: 9,Issue: 1,Page: 58 – 76
Authors:  Kin Meng Sam;  Chris R Chatwin
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05