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Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | View/Download:6/0 | TC[WOS]:9 TC[Scopus]:0 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
A Study on Job Cognition of Internet Pushing Hands Journal article
International Journal of Interactive Communication Systems and Technologies (IJICST), 2014,Volume: 4,Issue: 2,Page: 14-31
Authors:  Mei Wu;  Zhiqun Chen
Favorite | View/Download:9/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/16