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Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong Journal article
Journal of Medical Marketing, 2013,Volume: 13,Issue: 3,Page: 160
Authors:  Zhang N.;  Liu J.;  Hu H.;  Wang Y.
Favorite | View/Download:23/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/10/31
Chinese Patent Medicine  Marketing Strategy  Branding  Culture  Internationalization  Singapore  Guangzhou  Hong Kong  
Marketing Strategy: The Chinese Pharmaceutical Market: Dynamics and a Proposed Investment Strategy Journal article
Journal of Medical Marketing, 2007,Volume: 7,Issue: 1,Page: 18-24
Authors:  YJ Hu;  COL Ung;  Y Bian;  YT Wang
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/11/29
China  Fragmentation  Investment  Market Distribution Pattern  Pharmaceutical Industry