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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:53/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 4,Page: 631-654
Authors:  Kaynak,Erdener;  Kara,Ali;  Chow,Clement S.F.;  Riza Apil,Ali
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Advertising  Consumer behaviour  Cultural values  Customer orientation  International advertising  
Pattern of Similarities/ Differences in Time Orientation and Advertising Attitudes: A Cross-Cultural Comparison of Georgian and Macau Consumers Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 4,Page: 631-654
Authors:  Kaynak, E;  Kara, A;  Chow, C.S.F;  Apil, A.R
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/17
International Advertising  Consumer Behaviour  Cultural Values  Customer Orientation  Advertising  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer goods  Distribution systems  Marketing strategy  Multinational companies  Package size  Philippines  Sachet marketing  
The effect of option choice reversibility on product option choices and regrets Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 4,Page: 545-553
Authors:  Pornpitakpan,Chanthika
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer behaviour  Decision making  Marketing strategy  Property marketing  Singapore