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A dynamic discount pricing strategy for viral marketing Journal article
PLOS ONE, 2018,Volume: 13,Issue: 12
Authors:  Zhong, Xiang;  Zhao, Juan;  Yang, Lu-Xing;  Yang, Xiaofan;  Wu, Yingbo;  Tang, Yuan Yan
Favorite | View/Download:15/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2019/01/17
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | View/Download:14/0 | TC[WOS]:1 TC[Scopus]:0 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | View/Download:8/0 | TC[WOS]:9 TC[Scopus]:0 | Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Antecedents and consequences of new venture growth strategy: An empirical study in China Journal article
Asia Pacific Journal of Management, 2010,Volume: 27,Issue: 3,Page: 393-421
Authors:  Huan Zou;  Xiaoyun Chen;  Pervez Ghauri
Favorite | View/Download:8/0 | TC[WOS]:37 TC[Scopus]:0 | Submit date:2018/10/30
China  Growth Strategy  New Venture  Performance  Resource-based View  
A Strategic Use of the Communication Mix in the Destination Image Formation Process Journal article
Journal of Travel Research, 2008,Volume: 47,Issue: 2,Page: 183-196
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite | View/Download:7/0 | TC[WOS]:61 TC[Scopus]:0 | Submit date:2019/09/12
Tourism  Marketing  Communication Effectiveness Grid  Destination Image  
A Strategic Use of the Communication Mix in the Destination Image-Formation Process Journal article
JOURNAL OF TRAVEL RESEARCH, 2008,Volume: 47,Issue: 2,Page: 183-196
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite | View/Download:2/0 | TC[WOS]:61 TC[Scopus]:0 | Submit date:2020/07/14
Tourism  Communication Effectiveness Grid  Destination Image  Marketing  
Sale before Completion of Development: Pricing and Strategy Journal article
REAL ESTATE ECONOMICS, 2004,Volume: 32,Issue: 2,Page: 329-357
Authors:  Rose Neng Lai;  Ko Wang;  Yuqing Zhou
Favorite | View/Download:6/0 | TC[WOS]:44 TC[Scopus]:0 | Submit date:2019/10/21
Sale before completion of development: Pricing and strategy Conference paper
REAL ESTATE ECONOMICS, Isl Skye, SCOTLAND, AUG, 2003
Authors:  Lai, R.N.;  Wang, K.;  Zhou, Y.
Favorite | View/Download:82/0 | TC[WOS]:44 TC[Scopus]:0 | Submit date:2020/07/10
Compound Options  Redevelopment  Risk  Land Prices  Real Assets  Valuation