UM
(Note: the search results are based on claimed items)

Browse/Search Results:  1-1 of 1 Help

Filters        
Selected(0)Clear Items/Page:    Sort:
UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL Journal article
Journal of Information Technology Management, 2019,Volume: 30,Issue: 1,Page: 25 – 37
Authors:  KIN MENG SAM;  CHRIS CHATWIN
Favorite  |  View/Download:1/0  |  Submit date:2019/12/03
Mobile Advertising  Wechat  Promotional Material  Motivations  Attitudes  Intention