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The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite  |  View/Download:4/0  |  Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions  
Asymmetry of Hotel Ratings on TripAdvisor: Evidence from Single- Versus Dual-Valence Reviews Journal article
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2017,Volume: 26,Issue: 1,Page: 67-82
Authors:  Fong, Lawrence Hoc Nang;  Lei, Soey Sut Ieng;  Law, Rob
Favorite  |  View/Download:15/0  |  Submit date:2018/10/30
Gender  Hotel  Online Review  Positive-negative Asymmetry  Review Ratings  Social Media