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Impact of hotel website quality on online booking intentions: ETrust as a mediator Journal article
International Journal of Hospitality Management, 2015,Volume: 47,Page: 108-115
Authors:  Wang,Liang;  Law,Rob;  Guillet,Basak Denizci;  Hung,Kam;  Fong,Davis Ka Chio
Favorite  |  View/Download:7/0  |  Submit date:2019/08/01
Etrust  Hotel Website Quality  Mediation Effect  Online Booking Intentions  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181
Authors:  Liu M.T.;  Wong I.A.;  Shi G.;  Chu R.;  Brock J.L.
Favorite  |  View/Download:10/0  |  Submit date:2018/10/30
Brand preference  CSR performance  Hotel  Perceived brand quality  
The Choice Between Management Contracts and Franchise Agreements in the Corporate Development of International Hotel Firms Journal article
Journal of Marketing Channels, 2008,Volume: 10,Issue: 3/4,Page: 33-52
Authors:  Irini Dimou;  Jean Chen;  Simon Archer
Favorite  |  View/Download:3/0  |  Submit date:2019/09/02
Management Contracts  Transaction Cost Economics  Agency Theory