UM

Browse/Search Results:  1-3 of 3 Help

Filters    
Selected(0)Clear Items/Page:    Sort:
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:2/0  |  Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
An Examination of Sina Weibo Travel Blogs’Influence on Sentiment towards Hotel Accommodation in Macao Journal article
Journal of China tourism research, 2018,Volume: 14,Issue: 2,Page: 146-157
Authors:  Glenn McCartney;  Rowena Pao Cheng Pek
Favorite  |  View/Download:3/0  |  Submit date:2019/09/12
Chinese Social Media  Weibo  Key Opinion Leaders  Accommodation Purchase  Blog  
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite  |  View/Download:4/0  |  Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions