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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:2/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Duplication of Purchase Law in the gaming entertainment industry—A transnational investigation Journal article
International Journal of Hospitality Management, 2013,Volume: 33,Page: 203-207
Authors:  Desmond Lam;  Bernadete Ozorio
Favorite  |  View/Download:0/0  |  Submit date:2019/09/19
Gambling  Duplication Of Purchase Law  
Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study Journal article
Journal of Global Marketing, 2011,Volume: 24,Issue: 2,Page: 167-180
Authors:  Xiaoyun Chen;  Long W. Lam;  Huan Zou
Favorite  |  View/Download:0/0  |  Submit date:2019/11/01
Integrated Brand Management  China  Top Management Emphasis  Corporate Supportive Resources  Transitional Economy