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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:2/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite  |  View/Download:6/0  |  Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Internationalization of traditional Chinese medicine: current international market, internationalization challenges and prospective suggestions Journal article
CHINESE MEDICINE, 2018,Volume: 13
Authors:  Lin, Annie Xianghong;  Chan, Ging;  Hu, Yuanjia;  Ouyang, Defang;  Ung, Carolina Oi Lam;  Shi, Luwen;  Hu, Hao
View  |  Adobe PDF(93Kb)  |  Favorite  |  View/Download:115/3  |  Submit date:2018/10/30
Tcm  Internationalization  International Market  Quality Control  Standardization  
Duplication of Purchase Law in the gaming entertainment industry—A transnational investigation Journal article
International Journal of Hospitality Management, 2013,Volume: 33,Page: 203-207
Authors:  Desmond Lam;  Bernadete Ozorio
Favorite  |  View/Download:0/0  |  Submit date:2019/09/19
Gambling  Duplication Of Purchase Law  
Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study Journal article
Journal of Global Marketing, 2011,Volume: 24,Issue: 2,Page: 167-180
Authors:  Xiaoyun Chen;  Long W. Lam;  Huan Zou
Favorite  |  View/Download:0/0  |  Submit date:2019/11/01
Integrated Brand Management  China  Top Management Emphasis  Corporate Supportive Resources  Transitional Economy