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Proactive and responsive market orientation on marketing exploration and firm performance Conference paper
Global Alliance of Marketing & Management Associations, Tokyo, July 26-29, 2018
Authors:  Lancy Mac;  Felicitas Evangelista
Favorite  |  View/Download:1/0  |  Submit date:2019/09/10
Proactive Market Orientation  Entrepreneurial Orientation  Marketing Exploration  
Does Institutional Support Cultivate Firm’s Entrepreneurial Orientation In Emerging Economies? Conference paper
2018 AMA Global Marketing SIG Conference Program, Santorini, Greece, May 21-23, 2018
Authors:  Zhenxin Xiao;  Xiaoyun Chen;  Maggie Dong;  Shanxing Gao;  Kevin Zhou
Favorite  |  View/Download:2/0  |  Submit date:2019/11/07