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Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Journal of International Business Studies, 2014,Volume: 45,Issue: 6,Page: 751-782
Authors:  Wendy WN Wan;  Chung-Leung Luk;  Cheris WC Chow
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Evolutionary Psychology  Strategic Pluralism Theory  Cross-cultural Experiments  China  Modernization  Advertising