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Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite | View/Download:248/13 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Gamblers’ Habit Journal article
Journal of Business Research, 2013,Volume: 66,Issue: 9,Page: 1605-1611
Authors:  Richard Mizerski;  Katherine Mizerski;  Desmond Lam;  Alvin Lee
Favorite | View/Download:6/0 | TC[WOS]:7 TC[Scopus]:0 | Submit date:2019/09/19
Gambling  Habit  Nbd-dirichlet  Behavioral Modeling  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Analysis of a quantity-flexibility supply contract with postponement strategy Conference paper
2010 IEEE International Conference on Management of Innovation & Technology, Singapore, Singapore, 2010-6.2-5
Authors:  Zhen Li;  Zhaotong Lian;  Wenhui Zhou
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Supply Contract,  Inventory,  Postponement,  Material Commonality,  Dynamic Programming