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Internationalization of Traditional/Complementary Medicine products: market entry as medicine Journal article
CHINESE MEDICINE, 2018,Volume: 13
Authors:  Li, Jiatong;  Zhu, Jianfan;  Hu, Hao;  Harnett, Joanna E.;  Lei, Chi Ieong;  Chau, Ka Yin;  Chan, Ging;  Ung, Carolina Oi Lam
View | Adobe PDF | Favorite | View/Download:501/10 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2018/10/30
Traditional Chinese Medicines  Chinese Patent Medicines  Proprietary Chinese Medicines  Traditional And Complementary Medicine  Registration  Internationalization  Quality  Safety  Efficacy  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing