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The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Analysis of a quantity-flexibility supply contract with postponement strategy Conference paper
2010 IEEE International Conference on Management of Innovation & Technology, Singapore, Singapore, 2010-6.2-5
Authors:  Zhen Li;  Zhaotong Lian;  Wenhui Zhou
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/29
Supply Contract,  Inventory,  Postponement,  Material Commonality,  Dynamic Programming