UM

Browse/Search Results:  1-3 of 3 Help

Filters    
Selected(0)Clear Items/Page:    Sort:
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:20/0 | TC[WOS]:4 TC[Scopus]:4 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Comparing Effects of STR Versus SELT on Cognitive Load Conference paper
Proceedings - 2019 12th International Conference on Ubi-Media Computing, Ubi-Media 2019, Bali, Indonesia, Indonesia, 5-8 Aug. 2019
Authors:  Rustam Shadiev;  Narzikul Shadiev;  Bakhora Shadieva;  Mirzaali Fayziev;  Barry Lee Reynolds
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/11/11
Cognitive Load  Selt  Str  University Lecture  
Identifying translation problems in English-Chinese sight translation An eye-tracking experiment Journal article
Translation and Interpreting Studies, 2019,Volume: 14,Issue: 1,Page: 110-133
Authors:  Su,Wenchao;  Li,Defeng
Favorite | View/Download:26/0 | TC[WOS]:1 TC[Scopus]:1 | Submit date:2019/10/08
Cognitive load  Eye-tracking  Linear mixed-effects regression modeling  Sight translation  Translation problem triggers