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Source Publication：Asia Pacific Journal of Marketing and Logistics
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Celebrity poses and consumer attitudes in endorsement advertisements
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
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Submit date：2019/10/21
Endorsement
Advertising
Marketing Communications
Consumer Attitude
Cognitive Load
Celebrity Endorsement
Celebrity Poses
