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A decision-making framework for precision marketing
Journal article
Expert Systems with Applications, 2015,Volume: 42,Issue: 7,Page: 3357-3367
Authors:
ZhenYou
;
Yain-Whar Si
;
Defu Zhang
;
XiangXiang Zeng
;
Stephen C.H. Leung
;
Tao Li
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Submit date:2019/02/14
Data Mining
Decision Tree
Decision-making
Forecasting
Precision Marketing