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Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 2,Page: 225
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
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Attitude  China  Chinese consumers  Consumer behaviour  Electronic commerce  Group behaviour  Group buying behaviour  Online  Perceived benefit  Perceived risk  Purchase intention  Trust to initiator