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Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2019,Volume: 31,Issue: 1,Page: 223-245
Authors:  Luis Pinto;  Erdener Kaynak;  Clement S.F. Chow;  Lida L. Zhang
Favorite | View/Download:11/0 | TC[WOS]:4 TC[Scopus]:5 | Submit date:2019/09/17
Smartphone  Chinese Context  Best-worst Scaling Method  Buying Decision Process  Product Attributes  Ranking Of Importance  
Time Orientation and Attitudes toward Advertising in a High-Context Culture: An Empirical Study of Macau Journal article
Journal of Asia-Pacific Business, 2013,Volume: 14,Issue: 2,Page: 88-106
Authors:  Kaynak, Erdener;  Kara, Ali;  Chow, Clement S. F.
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2018/11/06
Global Marketers’ Dilemma: Whether to Translate the Brand Name into Local Language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25
Authors:  Chow, C.S.F.;  Tang, E.P.Y.;  Fu, I.S.F.
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/17
Purchase Intention  China Market  Brand Name Translation  Hedonism  Consumer Involvement  
Visual and verbal communication in the design of eco-label for green consumer products Journal article
Journal of International Consumer Marketing, 2004,Volume: 16,Issue: 4,Page: 85-105
Authors:  Tang,Esther;  Fryxell,Gerald E.;  Chow,Clement S.F.
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:51 | Submit date:2019/08/01
Consumer Buying Behavior  Eco-label  Factorial Design  Green Consumerism Experiment  Visual/verbal Communication