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Visual and verbal communication in the design of eco-label for green consumer products Journal article
Journal of International Consumer Marketing, 2004,Volume: 16,Issue: 4,Page: 85-105
Authors:  Tang,Esther;  Fryxell,Gerald E.;  Chow,Clement S.F.
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:51 | Submit date:2019/08/01
Consumer Buying Behavior  Eco-label  Factorial Design  Green Consumerism Experiment  Visual/verbal Communication