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Measuring E-Marketing Mix Elements Based on Associated E-Marketing Tools in E-Commerce Conference paper
Proceeding of the Tenth International Conference on Electronic Business, Shanghai, China, December 1-4, 2010
Authors:  Kin Meng Sam;  Chris R Chatwin
Favorite  |  View/Download:5/0  |  Submit date:2019/12/05
The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce Conference paper
Proceeding of the Fifth International Conference on Electronic Business, Hong Kong, December 5-9, 2005
Authors:  K. M., Sam;  C. R., Chatwin
Favorite  |  View/Download:1/0  |  Submit date:2019/12/05
Consumer Psychological Factors  Internet Marketing  E-marketing Mix