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The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite  |  View/Download:8/0  |  Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods