UM

Browse/Search Results:  1-5 of 5 Help

Filters        
Selected(0)Clear Items/Page:    Sort:
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181
Authors:  Liu M.T.;  Wong I.A.;  Shi G.;  Chu R.;  Brock J.L.
Favorite  |  View/Download:12/0  |  Submit date:2018/10/30
Brand preference  CSR performance  Hotel  Perceived brand quality  
Get out of jail! Locked up and detained abroad - when tourists become prisoners Journal article
CURRENT ISSUES IN TOURISM, 2014,Volume: 17,Issue: 7,Page: 561-575
Authors:  Glenn McCartney
Favorite  |  View/Download:0/0  |  Submit date:2020/07/14
Arrested  Imprisonment  Detention  Unwanted Marketing  Assistance